Giorgio Armani | Frames of Life
Inspiration for life can be found all around us. I had the opportunity to attend the premiere of Giorgio Armani’s Films of City Frames at the BFI London Film Festival the other day. Being able to take part in such a creative project which supports young talent in the film industry was an inspiring experience that championed emerging and world-class film makers.
Giorgio Armani teamed up with the BFI London Film Festival to premiere the second edition of the Films of City Frames and to showcase and support the work of new talent from around the world. The brief of the second edition of the Films of City Frames was to explore real-life stories and characters’ emotions using eyewear from the Giorgio Armani Frames of Life collection as the device to connect the narrative. In this edition, the emphasis was less on the location and more on human interaction. Created in collaboration with Luxottica and Rai Cinema, the project involved the most promising students from a selection of international film schools from Turin, Sydney, São Paulo and Seoul. As a project demonstrating Giorgio Armani’s commitment to supporting bright new creative talent, the four films created by the international film schools were truly inspiring and full of promise.
Director Juliana Valente from the Academia Internacional de Cinema, São Paulo imagined an autobiographical piece based on a father-daughter relationship. As a truly emotive film about mourning the loss of a father through the recreation of memories from the past, this film almost moved me to tears. I felt a sense of the director’s personal journey to come to terms with her father’s death through the creation of this film.
Watch Legacy by Academia Internacional de Cinema here.
Director Tommaso Bianchi from the Scuola Holden in Turin has created a romantic encounter inspired by the classic fairy tale Cinderella. Set as a silent film, this is a romantic story about falling in love with a very sweet and light touch.
Watch Midnight by the Scuola Holden here.
Director Chris Joys from the Sydney Film School had the unusual idea of a story featuring a blind photographer who teaches her sighted friend how to ‘see’. Beautifully shot throughout the Sydney, this film deals with universal emotions associated with overcoming roadblocks.
Watch Clarify by the Sydney Film School here.
Director Sang-Ho Lee from the Seoul Institute of the Arts decided to explore the emotions and mystery that surround the moment when we first fall in love. Through the use of strong images to convey the simple clarity of emotions, this film tells a story about the meeting of two lovers.
Watch I Love You by the Seoul Institute of the Arts here.
Tortoise eyewear | Giorgio Armani Frames of Life.
Floral print silk trimmed crepe mini dress | Emilia Wickstead available at The Outnet. Edie turtle neck sweater | Iris and Ink available at The Outnet. Boussole embroidered clutch | Olympia Le-Tan available at The Outnet.
Photographed at Films of City Frames Premiere.